Urban sharing organisations emerge and compete in the context of both institutional uncertainty and complexity. On the one hand, they need to pave the way to gain support and legitimacy among prevalent actors and established institutions. On the other hand, contra to the established economic and social institutions in society, urban sharing organisations’ value creation models sometimes compete with traditional markets and societal norms.
Diverse institutional logics coexist, merge or are in conflict with each other and affect the institutionalisation pathways of urban sharing organisations. Despite this, urban sharing organisations are gaining transformative power and are starting to challenge prevalent regulatory, normative and cognitive institutions in urban contexts.
The need to better understand what roles cities play in institutionalising urban sharing organisation has been previously acknowledged, but remains largely under-researched. It is also found that the role of cities is not constant but is continuously changing, adding to institutional complexity and uncertainty. Nonetheless, urban sharing organisations develop various strategies for dealing with these institutional pressures that often affect their sustainability profile.
The Urban Sharing research programme aims to advance theoretical understanding of institutionalisation pathways of urban sharing organisations in diverse cities.